- Ms Dream Home Lottery
- Ms Dream Home Lottery Draw Date
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The MS Dream Home Lottery already had a familiar face with Melbourne TV personality, Shelley Craft, as the spokesperson. To capitalise on her familiarity and communicate this first to market prize structure, The Brand Agency developed a new sidekick for Craft, Tiko the Toucan. MS Dream Home Lottery. Funds raised in the MS Dream Home Lottery support thousands of Australians living with MS. MS Dream Home Lottery - Steven's story. MS Dream Home Lottery. June 11 You’re running out of time to get your tickets in the MS Dream Home Lotterytickets close THIS WEDNESDAY.
MS Dream Home Lottery The MS Dream Home Lottery is Victoria's best odds home lottery! The proceeds of the MS Dream Home Lottery will make a life-changing difference to the lives of thousands of Australians living with multiple sclerosis.
MS Limited and The Brand Agency launched their third MS Dream Home Lottery in Victoria last week, in partnership with MSWA, disrupting the market with Victoria’s first home lottery giving away two Grand Prizes.
“The market research told us very clearly that our targeted consumers prefer multiple large prizes, rather than just one huge prize”, explained Ben Holgate, Executive Manager Strategic Fundraising. “It was clear that changing our prize structure to ensure we give our customers what they’ve asked for was the right thing to do”.
The MS Dream Home Lottery already had a familiar face with Melbourne TV personality, Shelley Craft, as the spokesperson. To capitalise on her familiarity and communicate this first to market prize structure, The Brand Agency developed a new sidekick for Craft, Tiko the Toucan.
Anneliese Sullivan, copywriter at The Brand Agency said, “What started as a punny throwaway line in a brainstorming session quickly became something seriously worth pursuing. For us, ‘Toucan win’ was just the right amount of silly and charming to be memorable, and to stand out in the lotteries market. It made sure everyone knew the answer to the question, ‘How many can win a Grand Prize?’”
The integrated campaign runs across TV, digital, eDM, social, DM & UDM and audio channels.
As part of the launch The Brand Agency have also enhanced the lottery website, an ongoing process of continual improvement of site performance, security and user experience.
All profits raised by ticket sales in the MS Dream Home Lottery go towards making a life changing difference to Victorians living with Multiple Sclerosis.
MS Limited
Executive Manager Strategic Fundraising: Ben Holgate
Senior Manager Individual Giving: Elizabeth Dorizac
Lotteries Manager: Lester Khan
MSWA General Manager Brand, Marketing & Sales: Paul Cavanagh
National Lotteries Manager: Michael van Oudtshoorn
Senior Lotteries Coordinator: Alexandra de Souza
The Brand Agency
Executive Creative Director: Marcus Tesoriero
Creative Director: Dean Hunt
Copywriter: Annaliese Sullivan
Art Directors: Ellen Treharne & Niall Stephens
Head of Design: Daniel Agostino
Designer: Emma Lilliman
Head of Account Management: Brendon Lewis
Account Director: Ruby Broun
Account Executive: Christina Tilenni
Production Company: King Street and Clockwork Films
Executive Producer: Katie Trew
Puppet Designer: Phillip Miller
After buying your tickets online, you should be able to download your tickets immediately. You will also receive your tickets via our e-ticketing system within 2-4 hours. If you do not receive your tickets to your email within 24 hours, please call 1300 311 816.
You need to be 18 years or older.
Multiple Sclerosis Limited.
The MS Dream Car Lottery Early Bird Draw will be held on Friday, 12 February 2021.
The MS Dream Car Grand Prize draw which will be held on Friday, 12 March 2021.
Should all tickets be sold prior to the Early Bird Close at Midnight, Wednesday, 10 February 2021, both the Early Bird Prize and the Grand Prize will be drawn on Friday, 12 February 2021.
Thank you for your wonderful support and best of luck in the prize draws!
See Terms and Conditions for full draw date details.
It is likely that the Early Bird and Grand Prize draws will take place at MSWA, 154 Abernethy Road, Belmont WA 6104.
Ms Dream Home Lottery
The Early Bird Prize winner will be published online at msdreamcarlottery.com.au within 48 hours of the prize draw being completed (Friday, 12 February 2021).
The Grand Prize winner will be published online at msdreamcarlottery.com.au within 48 hours of the prize draw being completed (Friday, 12 March 2021).
If all tickets are sold before the Early Bird close, both the Early Bird and Grand Prize winners will be published online at msdreamcarlottery.com.au within 48 ours of the prize draws taking place on Friday, 12 February 2021.
All MS Dream Car Lottery prize winners will be contacted individually by Multiple Sclerosis Limited by phone. They will also be contacted in writing (email or by post if an email address has not been provided.)
Multiple Sclerosis Limited has a privacy policy which can be reviewed at the MS Dream Car Lottery Website at msdreamcarlottery.com.au/privacy-policy. All credit card details and transactions are conducted in line with current legislation. Multiple Sclerosis Limited does not sell or share any personal data with any other parties.
No. Tickets purchased in the MS Dream Car Lottery are not tax deductible.
Requests for refunds must be put in writing to lotteries@msdreamcarlottery.com.au prior to the commencement of the prize draws. Refunds cannot be issued after the prize draws have begun.
Multiple Sclerosis Limited
Telephone: 1300 311 816
Mail: Locked Bag 915, Blackburn, VIC 3130
Website: https://msdreamcarlottery.com.au/
Email:
ABN: 66 004 942 287
All proceeds from the MS Dream Car Lottery will fund essential services for people living with MS, their families and carers.
Thank you for your support, we appreciate it.
ALL PROCEEDS HELP PEOPLE LIVING WITH MS.Three out of four people with MS are diagnosed before they reach 35.
Ms Dream Home Lottery Draw Date
ALL PROCEEDS BENEFIT PEOPLE LIVING WITH MS.MS is the most common chronic neurological condition affecting young Australian adults.
ALL PROCEEDS HELP PEOPLE LIVING WITH MS.Ms Dream Home Lottery Review
There is no known cause, and there is no known cure.